Ux/Ui
The client is the Unión cooperative, which brings together agricultural producers from central Argentina. For them, daily rainfall data is crucial, but accessible meteorological data is not sufficient to meet their specific needs. Producers used to notify each other of rainfall amounts in their fields via WhatsApp groups, which did not allow for systematic information collection or historical record-keeping for analysis.
The need for an application that could organize data, maintain historical records, and generate statistics and comparative charts drove the development of this app. The goal was to improve decision-making based on reliable and accessible data for all producers in the cooperative.
As the lead UX/UI designer, I was responsible for the complete development of the application, from initial research to MVP delivery. I led the creation of user flows, interface design, and collaborated with the development team to implement key functionalities. I also conducted user testing through several iterations to ensure the app met the needs of both the farmers and the cooperative.
Problem: Lack of accurate and detailed rainfall data.
Solution: I developed an application that allows users to easily record daily rainfall data, with access to historical records and comparative charts to facilitate analysis and decision-making.
Problem: The use of informal, though digital, methods for data collection led to disorganization and lack of systematic information.
Solution: I implemented a centralized digital system for collecting and organizing rainfall data, significantly improving the structure and accessibility of the records. This reduced information loss and allowed users to better manage their data.
Problem: Inability to create historical records or compare data across different locations.
Solution: I developed a feature that enabled the visualization of historical data and comparative charts, along with an interactive map that displayed information from users' fields and nearby areas, promoting a collaborative approach to data collection.
I adopted an iterative approach, starting with user research to identify their needs and pain points related to rainfall data collection. I developed an MVP that included key features such as daily rainfall data entry and access to historical data. We conducted user testing and gathered feedback throughout the process to ensure the app was intuitive and solved real problems. The app was designed with a user-friendly interface and simple yet effective analysis tools.
The Datagro app enabled farmers to efficiently record rainfall data and access historical records to compare and analyze precipitation in their fields and surrounding areas. This not only improved data accuracy but also fostered the creation of a community of "citizen scientists," where users shared data that benefited the entire cooperative. Adoption of the app increased organization and access to key information, facilitating informed decision-making to enhance agricultural activities.
