Branding
Unamiit is a newly formed alliance of five development companies, coming together to tackle new market challenges and expand their reach. The key challenge was to create a fresh, modern, and adaptable brand identity that could effectively represent the union of these distinct companies while highlighting their shared values and collective strength. The identity needed to convey innovation, versatility, and professionalism, allowing Unamiit to stand out in the competitive software development market and present itself as a strong, cohesive entity capable of exceeding industry expectations.
As the lead designer, I was responsible for the entire branding process, from concept development to final execution. My role involved understanding the unique characteristics of each company within the alliance and translating those into a unified brand identity that felt cohesive and modern. I developed a versatile visual system that could adapt across various platforms and applications, ensuring consistency and flexibility. Additionally, I worked closely with stakeholders to ensure the brand reflected Unamiit's core values of innovation, collaboration, and market leadership.
The resulting brand identity for Unamiit was a fresh, modern, and versatile design that effectively communicated the alliance’s shared vision and values. The clean, adaptable aesthetic allowed the brand to maintain consistency across different mediums, while also being flexible enough to meet the needs of a growing and evolving company. The new identity strengthened Unamiit’s presence in the market, positioning it as a forward-thinking and cohesive entity ready to take on new challenges with confidence. The brand’s adaptability ensured that it could grow alongside the company, supporting future expansions and innovations.
