Animation
Vanish Argentina sought captivating illustrations to bring their "Vuelven las clases, vuelven las manchas" (Back to School, Back to Stains) animated campaign to life. The campaign aims to highlight Vanish's ability to remove even the toughest school-related stains, allowing kids to play and learn without worrying about their clothes. The illustrations needed to be engaging, visually appealing, and effectively communicate the message that Vanish keeps kids' school uniforms clean and spotless.
As the lead illustrator for Vanish Argentina's "Vuelven las clases, vuelven las manchas" campaign, I was responsible for creating dynamic and engaging visuals that brought the animated campaign to life. I developed a series of playful and appealing illustrations that highlighted Vanish’s stain-removal power, particularly for school uniforms. In addition to the illustrations, I crafted the storyboard to ensure a seamless flow for animation, focusing on effectively communicating the message that Vanish allows kids to fully enjoy their school activities without worrying about tough stains. My work balanced creativity with clarity, aligning the visuals with Vanish’s brand values and campaign objectives.
The storyboards and illustrations served as the foundation for the video's animation, which was expertly executed by VisualBlond. The animation brings the illustrations to life, creating a dynamic and engaging visual narrative that effectively communicates the campaign's message.
The campaign has resonated with parents and kids alike, reinforcing Vanish's position as the go-to stain remover for school uniforms. The engaging visuals have encouraged parents to embrace Vanish as their trusted ally in keeping their kids' clothes clean and bright.
